Google Tag Manager (GTM)

tag management, marketing, web analytics
Open jobs

1413

Companies looking for GTM

1335

Back in the day, deploying tracking pixels meant endless developer sprints and a constant fear of breaking something vital. Then came Google Tag Manager, promising a marketer’s utopia – a place where you could sprinkle tracking codes like fairy dust without bothering the engineers. Quite clever, really, though one does wonder if it hasn’t just shifted the burden of complexity from one team to another.

In practice, GTM is a powerful container, yes, but mastering it requires a surprising amount of technical skill. It's become the de facto standard for web analytics implementation, largely because, well, it’s free and integrates seamlessly with the rest of the Google Marketing Platform. Alternatives exist, of course—Adobe Launch, Tealium—but they often come with a hefty price tag. Today, if you’re a serious digital marketer, you’re almost certainly wrestling with variables, triggers, and layers within GTM. The promise of simplicity remains elusive, but it’s undeniably become the least-bad option for managing the ever-growing chaos of digital tracking.

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Jobs (this month)

1413

Companies with Jobs

1335

Jobs in using Google Tag Manager (GTM) for but please no

analyst

Data Analyst - GTM Strategy & Operations @ datadog

US | 2025-12-27 | USD 93750 - 137500 / year
The role involves designing and maintaining scalable data pipelines to support GTM metrics, with a notable focus on data quality and integration. A key differentiator is the emphasis on... read more »
GTM, Go, Marketing, Datadog, dbt, Data Quality, ETL/ELT, Snowflake, Metabase, Tableau, Computer Science, Data Analytics, CRM, SQL, Google Sheets, Redshift, Python, SaaS, Cloud Computing, AI/ML
analyst

Head of Revenue Analytics @ gustohq

US | 2025-12-26 | USD 171200 - 235000 / year
Gusto's Head of Revenue Analytics is meant to own the revenue data stack end-to-end, marrying executive forecasting with grubby, hands-on analysis across GTM, Finance, Sales and Product. Expect... read more »
Management, Analytics, Go, GTM, Marketing, R, Data Quality, AI/ML, Funnel, SQL, Tableau, Power BI, SaaS, Data Science
promoted

BigQuery Cost Optimization Guide by Masthead Data

The BigQuery Cost Optimization Guide is a valuable resource that offers a deep dive into understanding and managing the complexities of BigQuery costs. It provides practical guidelines and strategies to help you optimize both storage and compute expenses, ensuring you get the most value out of...

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analyst

Commercial Strategy Analyst @ charlie-health

US | 2025-12-25 | USD 100000 - 127000 / year
Charlie Health's Commercial Strategy Analyst sits at the intersection of payer workflows, contracting, and GTM ops. Expect heavy process work: build and manage end-to-end payor relationships,... read more »
Go, Management, KPI, GTM, Microsoft, Word, PowerPoint, SQL, Python, Analytics
analyst

RevOps Reporting & Insights Analyst @ anthropicresearch

US | 2025-12-23 | USD 130000 - 160000 / year
The RevOps Reporting & Insights Analyst at Anthropic supports GTM operations by building dashboards, investigating data discrepancies, and providing insights using AI technologies. A key... read more »
AI/ML, Go, GTM, Analytics, Looker, Analytics Engineering, Dashboard, BigQuery, Snowflake, SQL, Computer Science
analyst

Data Partnerships @ grow-with-clay

US | 2025-12-23
Clay seeks a data partnerships specialist to expand and optimize its data ecosystem, negotiate agreements, and shape data presentation, with the unique benefit of building a market-leading data... read more »
GTM, C, Marketing, Data Quality, Analytics, API