Once upon a time, data visualization meant wrestling with complex tools and praying your stakeholders could decipher a bar chart. Then Google, in its infinite wisdom, decided everyone deserved a pretty dashboard. Looker Studio emerged as the successor to Data Studio, promising democratized BI for the masses. It aimed to bridge the gap between raw data and actionable insights, all wrapped in a surprisingly slick interface.
The reality? It's remarkably easy to build a dashboard, often with a satisfying drag-and-drop simplicity. But beneath the surface lies a system that can quickly become unwieldy with complex data models. Compared to Tableau or Power BI, it lacks some of the heavy-duty analytical horsepower. However, its Google integration is undeniably strong, making it a popular choice for marketing teams and anyone already deeply invested in the Google ecosystem. It’s become the default for many, less for its analytical prowess and more for the fact that it’s… well, free and readily available.
London-based Digital Analytics Specialist at a data-driven creative agency combines hands-on GA4 and GTM work with client-facing leadership. You’ll set up tagging frameworks, manage GA4, Looker...
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London-based Digital Analytics Specialist at a data-driven creative agency combines hands-on GA4 and GTM work with client-facing leadership. You’ll set up tagging frameworks, manage GA4, Looker Studio dashboards, and oversee BigQuery integrations to deliver trustworthy performance insights for marketing, creative, and strategy teams. The role also lines up mentoring an offshore analytics specialist and presenting findings to clients, so communication chops are as essential as technical chops. Autonomy is promised, but the salary—up to £55k—feels tight for London given leadership duties and the breadth of ownership. What stands out is explicit analytics ownership in a creative agency, offering real multi-sector impact; what’s less appealing is the shallow tech-stack depth and potential ceiling on data-engineering rigour in a fast-moving market.
Freed is selling itself as a clinician-friendly AI play with a high-growth halo, but the real value sits in the analytics glue. This role is the first Marketing Data and Analytics Marketer,...
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Freed is selling itself as a clinician-friendly AI play with a high-growth halo, but the real value sits in the analytics glue. This role is the first Marketing Data and Analytics Marketer, charged with stitching CRM, web analytics, paid media, email, and social signals into a coherent single source of truth, building dashboards, KPI towers, and multivariate tests to optimize growth. It requires 7-10 years in marketing analytics, fluency in SQL, Python or R, and tooling such as Looker, Google Analytics, Google Data Studio, and Power BI, plus a PLG-savvy mindset. The job promises influence up to the CMO, cross-functional partnerships, and aggressive ROI targets; the risk is scope creep and misaligned data governance in a fast-moving startup. The compensation is competitive for SF, but the real test is turning data into repeatable marketing advantage rather than dashboards.
Masthead is a data reliability platform built for Google Cloud, focused on detecting anomalies and ensuring smooth data pipeline operations. It offers real-time notifications for data issues and pipeline errors without direct access to your sensitive data.
Digital Marketing Specialist Metasearch
@ booking.com
NL | 2025-12-27
Booking.com’s Marketing Specialist in Metasearch Commercial sits at the pragmatic edge of revenue: own CPC campaigns on meta search engines, manage external partners, and steer cross-functional...
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Booking.com’s Marketing Specialist in Metasearch Commercial sits at the pragmatic edge of revenue: own CPC campaigns on meta search engines, manage external partners, and steer cross-functional projects from research through outcome tracking. You’ll blend relationship management with analytics, report KPIs, optimize spend for ROI, and partner with bidding, analytics, and product/tech squads to translate data into strategy. Requirements include three-plus years in digital marketing, English fluency, basic analytics and SQL, and data‑viz prowess in Google Data Studio or Tableau plus Excel. What stands out: tangible visibility into how metasearch competes, global partner exposure, and the chance to impact spend in a high-velocity market. What nags: dependency on external platforms and a potentially murky path to seniority within a large org. Tools are practical; hype-free if you can wrangle data and partners into ROI.
An entry-level SEM role that reads like a practical on ramp rather than a career ladder. You’ll juggle Google Ads and Microsoft Ads campaigns, with hands-on tasks from bid adjustments to keyword...
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An entry-level SEM role that reads like a practical on ramp rather than a career ladder. You’ll juggle Google Ads and Microsoft Ads campaigns, with hands-on tasks from bid adjustments to keyword expansion, while keeping tracking and tagging intact for performance reporting. The real value sits in the data work: pulling metrics from Google Ads, Analytics, and internal dashboards, generating updates for the SEM Manager, and spotting opportunities in large datasets. The tech stack favors familiarity with Excel pivots, VLOOKUP, and basic analytics; Google Analytics is assumed, with optional SQL or data viz exposure as a bonus. It’s a Western markets focus, travel vertical, and language chops help but aren’t strictly required. The role promises learning and practical impact, but beware the narrow path from execution to strategic influence without a roadmap.
Here's a concise critique: The role anchors on digital analytics delivery in an agency setup, with a toolkit heavy on tag management (GTM, Tealium), analytics suites (Google Analytics, Adobe...
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Here's a concise critique: The role anchors on digital analytics delivery in an agency setup, with a toolkit heavy on tag management (GTM, Tealium), analytics suites (Google Analytics, Adobe Analytics, Piwik Pro), and visualization (Looker Studio, Power BI, Tableau). It asks for SQL, Python, and Google Cloud, with a bias toward BigQuery; evident focus on measurement plans, data quality audits, and cross-functional collaboration with developers. Strengths: solid exposure to end-to-end data flows, client-facing analytics strategy, and a chance to shape KPI ecosystems across multiple brands. Weaknesses: the title may overpromise on data engineering breadth; ambiguity in salary and career progression; agency pace can erode deep technical work; reliance on external data sources may complicate governance. Location options broaden access but imply travel or remote flexibility. Overall: practical in-market role for analytics engineers, not a unicorn.
Data Analyst – Spécialisation Web Analytics
@ sqli
FR | 2025-12-25
A Data Analyst role anchored in Web & Digital Analytics, tasked with auditing tracking, implementing tag plans, and measuring audience reach across web and mobile. It expects you to translate...
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A Data Analyst role anchored in Web & Digital Analytics, tasked with auditing tracking, implementing tag plans, and measuring audience reach across web and mobile. It expects you to translate business needs into analytics solutions, build dashboards in Looker Studio, Power BI, or Tableau, and collaborate with Data on data modeling in BigQuery. The tech stack leans SQL and Python, with GTM, GA4, Piwik Pro/Matomo, and CMPs (Axeptio, Didomi, Cookiebot) for regulatory compliance. ETL chops come via dbt or Dataiku; experimentation through A/B tests is on the menu. Customer-facing coaching and workshops are listed as duties. What stands out is a genuine emphasis on training, a hybrid 2/3 on-site/remote setup, and a multinational client base. Risk is tool-centric buzzword soup and potential vendor lock-in that might obscure real analytics challenges.
The BigQuery Cost Optimization Guide is a valuable resource that offers a deep dive into understanding and managing the complexities of BigQuery costs. It provides practical guidelines and strategies to help you optimize both storage and compute expenses, ensuring you get the most value out of...
A data-driven analyst role supporting marketing by analyzing and optimizing external traffic sources from paid media, social channels, and referrals. Differentiator: emphasis on tracking setup and...
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A data-driven analyst role supporting marketing by analyzing and optimizing external traffic sources from paid media, social channels, and referrals. Differentiator: emphasis on tracking setup and data accuracy. Risk: potential overreliance on basic SQL skills without advanced analytics expertise.
This role at Havas is a challenging, high-impact position requiring deep engagement with client strategies and media planning. The Account Manager must balance creative direction with operational...
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This role at Havas is a challenging, high-impact position requiring deep engagement with client strategies and media planning. The Account Manager must balance creative direction with operational execution, managing cross-functional teams and ensuring alignment with client goals. While the role demands technical proficiency in media planning, analytics, and ad technologies, it lacks clarity on specific tools or frameworks required, and the responsibilities are broad and unfocused. The position is not clearly defined in terms of technical skills or expected outcomes, making it difficult to assess its value in the market. It stands out for its emphasis on creative thinking and client relationship management but fails to specify the tools or methodologies needed to deliver on these promises.
Consultant Senior Web Analytics H/F - CDI
@ converteo
FR | 2025-12-24
Converteo seeks a technically autonomous professional to handle components of digital analytics projects, focusing on tagging, tool implementation, and data visualization. The differentiator lies...
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Consultant Senior Web Analytics H/F - CDI
converteo
(FR) FULL TIME | JOB LISTED
Converteo seeks a technically autonomous professional to handle components of digital analytics projects, focusing on tagging, tool implementation, and data visualization. The differentiator lies in their internal training and ongoing community contribution, while a notable risk is the potential for over-reliance on proprietary methodologies which could limit flexibility.
Delivery Hero is hiring a Staff Product Analyst for the Consumer Product Analytics team to shape the global consumer experience across FoodPanda, Glovo and peers. You'll act as a strategic data...
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Delivery Hero is hiring a Staff Product Analyst for the Consumer Product Analytics team to shape the global consumer experience across FoodPanda, Glovo and peers. You'll act as a strategic data partner, own product metrics and OKRs, design advanced experiments, and build scalable ETL plus self-serve dashboards. Expect end-to-end work on large-scale user data, from data integrity to primary insights and roadmap influence. Requirements are brutal: 9+ years in product analytics, SQL and Python, BigQuery, measurement of A/B and multi-variate experiments, and clear stakeholder influence. Nice-to-haves: Airflow, DBT, recommender systems. What stands out: senior scope, cross-brand impact, and a platform-wide experimentation ethos; what's risky: the role's breadth can dilute accountability and pressure is high in a fast-moving, public company. Berlin hybrid with strong benefits.
A Data Analyst role supporting commercial teams in the accommodation sector, requiring technical skills, leadership, and industry insight. The unique focus on supply commercial optimization sets...
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A Data Analyst role supporting commercial teams in the accommodation sector, requiring technical skills, leadership, and industry insight. The unique focus on supply commercial optimization sets it apart, but an inherent risk involves potential challenges in translating complex data into business value effectively.
London-based Digital Analytics Specialist at a data-driven creative agency combines hands-on GA4 and GTM work with client-facing leadership. You’ll set up tagging frameworks, manage GA4, Looker Studio dashboards, and oversee BigQuery integrations to deliver trustworthy performance insights for marketing, creative, and strategy teams. The role also lines up mentoring an offshore analytics specialist and presenting findings to clients, so communication chops are as essential as technical chops. Autonomy is promised, but the salary—up to £55k—feels tight for London given leadership duties and the breadth of ownership. What stands out is explicit analytics ownership in a creative agency, offering real multi-sector impact; what’s less appealing is the shallow tech-stack depth and potential ceiling on data-engineering rigour in a fast-moving market.
Freed is selling itself as a clinician-friendly AI play with a high-growth halo, but the real value sits in the analytics glue. This role is the first Marketing Data and Analytics Marketer, charged with stitching CRM, web analytics, paid media, email, and social signals into a coherent single source of truth, building dashboards, KPI towers, and multivariate tests to optimize growth. It requires 7-10 years in marketing analytics, fluency in SQL, Python or R, and tooling such as Looker, Google Analytics, Google Data Studio, and Power BI, plus a PLG-savvy mindset. The job promises influence up to the CMO, cross-functional partnerships, and aggressive ROI targets; the risk is scope creep and misaligned data governance in a fast-moving startup. The compensation is competitive for SF, but the real test is turning data into repeatable marketing advantage rather than dashboards.
Booking.com’s Marketing Specialist in Metasearch Commercial sits at the pragmatic edge of revenue: own CPC campaigns on meta search engines, manage external partners, and steer cross-functional projects from research through outcome tracking. You’ll blend relationship management with analytics, report KPIs, optimize spend for ROI, and partner with bidding, analytics, and product/tech squads to translate data into strategy. Requirements include three-plus years in digital marketing, English fluency, basic analytics and SQL, and data‑viz prowess in Google Data Studio or Tableau plus Excel. What stands out: tangible visibility into how metasearch competes, global partner exposure, and the chance to impact spend in a high-velocity market. What nags: dependency on external platforms and a potentially murky path to seniority within a large org. Tools are practical; hype-free if you can wrangle data and partners into ROI.
An entry-level SEM role that reads like a practical on ramp rather than a career ladder. You’ll juggle Google Ads and Microsoft Ads campaigns, with hands-on tasks from bid adjustments to keyword expansion, while keeping tracking and tagging intact for performance reporting. The real value sits in the data work: pulling metrics from Google Ads, Analytics, and internal dashboards, generating updates for the SEM Manager, and spotting opportunities in large datasets. The tech stack favors familiarity with Excel pivots, VLOOKUP, and basic analytics; Google Analytics is assumed, with optional SQL or data viz exposure as a bonus. It’s a Western markets focus, travel vertical, and language chops help but aren’t strictly required. The role promises learning and practical impact, but beware the narrow path from execution to strategic influence without a roadmap.
Here's a concise critique: The role anchors on digital analytics delivery in an agency setup, with a toolkit heavy on tag management (GTM, Tealium), analytics suites (Google Analytics, Adobe Analytics, Piwik Pro), and visualization (Looker Studio, Power BI, Tableau). It asks for SQL, Python, and Google Cloud, with a bias toward BigQuery; evident focus on measurement plans, data quality audits, and cross-functional collaboration with developers. Strengths: solid exposure to end-to-end data flows, client-facing analytics strategy, and a chance to shape KPI ecosystems across multiple brands. Weaknesses: the title may overpromise on data engineering breadth; ambiguity in salary and career progression; agency pace can erode deep technical work; reliance on external data sources may complicate governance. Location options broaden access but imply travel or remote flexibility. Overall: practical in-market role for analytics engineers, not a unicorn.
A Data Analyst role anchored in Web & Digital Analytics, tasked with auditing tracking, implementing tag plans, and measuring audience reach across web and mobile. It expects you to translate business needs into analytics solutions, build dashboards in Looker Studio, Power BI, or Tableau, and collaborate with Data on data modeling in BigQuery. The tech stack leans SQL and Python, with GTM, GA4, Piwik Pro/Matomo, and CMPs (Axeptio, Didomi, Cookiebot) for regulatory compliance. ETL chops come via dbt or Dataiku; experimentation through A/B tests is on the menu. Customer-facing coaching and workshops are listed as duties. What stands out is a genuine emphasis on training, a hybrid 2/3 on-site/remote setup, and a multinational client base. Risk is tool-centric buzzword soup and potential vendor lock-in that might obscure real analytics challenges.
A data-driven analyst role supporting marketing by analyzing and optimizing external traffic sources from paid media, social channels, and referrals. Differentiator: emphasis on tracking setup and data accuracy. Risk: potential overreliance on basic SQL skills without advanced analytics expertise.
This role at Havas is a challenging, high-impact position requiring deep engagement with client strategies and media planning. The Account Manager must balance creative direction with operational execution, managing cross-functional teams and ensuring alignment with client goals. While the role demands technical proficiency in media planning, analytics, and ad technologies, it lacks clarity on specific tools or frameworks required, and the responsibilities are broad and unfocused. The position is not clearly defined in terms of technical skills or expected outcomes, making it difficult to assess its value in the market. It stands out for its emphasis on creative thinking and client relationship management but fails to specify the tools or methodologies needed to deliver on these promises.
Consultant Senior Web Analytics H/F - CDI
converteo
(FR) FULL TIME | JOB LISTED
Converteo seeks a technically autonomous professional to handle components of digital analytics projects, focusing on tagging, tool implementation, and data visualization. The differentiator lies in their internal training and ongoing community contribution, while a notable risk is the potential for over-reliance on proprietary methodologies which could limit flexibility.
Delivery Hero is hiring a Staff Product Analyst for the Consumer Product Analytics team to shape the global consumer experience across FoodPanda, Glovo and peers. You'll act as a strategic data partner, own product metrics and OKRs, design advanced experiments, and build scalable ETL plus self-serve dashboards. Expect end-to-end work on large-scale user data, from data integrity to primary insights and roadmap influence. Requirements are brutal: 9+ years in product analytics, SQL and Python, BigQuery, measurement of A/B and multi-variate experiments, and clear stakeholder influence. Nice-to-haves: Airflow, DBT, recommender systems. What stands out: senior scope, cross-brand impact, and a platform-wide experimentation ethos; what's risky: the role's breadth can dilute accountability and pressure is high in a fast-moving, public company. Berlin hybrid with strong benefits.
A Data Analyst role supporting commercial teams in the accommodation sector, requiring technical skills, leadership, and industry insight. The unique focus on supply commercial optimization sets it apart, but an inherent risk involves potential challenges in translating complex data into business value effectively.
