Google Tag Manager (GTM)

tag management, marketing, web analytics
Open jobs

1413

Companies looking for GTM

1335

Back in the day, deploying tracking pixels meant endless developer sprints and a constant fear of breaking something vital. Then came Google Tag Manager, promising a marketer’s utopia – a place where you could sprinkle tracking codes like fairy dust without bothering the engineers. Quite clever, really, though one does wonder if it hasn’t just shifted the burden of complexity from one team to another.

In practice, GTM is a powerful container, yes, but mastering it requires a surprising amount of technical skill. It's become the de facto standard for web analytics implementation, largely because, well, it’s free and integrates seamlessly with the rest of the Google Marketing Platform. Alternatives exist, of course—Adobe Launch, Tealium—but they often come with a hefty price tag. Today, if you’re a serious digital marketer, you’re almost certainly wrestling with variables, triggers, and layers within GTM. The promise of simplicity remains elusive, but it’s undeniably become the least-bad option for managing the ever-growing chaos of digital tracking.

Used together with GTM

Jobs (this month)

1413

Companies with Jobs

1335

Jobs in using Google Tag Manager (GTM) for but please no

analyst

Group Manager, Pricing Analytics & Strategy @ okta-inc-

US | 2025-12-28 | USD 187000 - 281000 / year
Okta’s Pricing Strategy role promises cross-portfolio monetization leadership in a recognized identity security vendor, with data-driven pricing, discount guidance, and go-to-market shaping across... read more »
Analytics, Go, GTM, Management, Computer Science, Marketing, Data Science, SaaS, Python, SQL, DWH, Snowflake, BI, Tableau
analyst

Senior Analyst @ bill

US | 2025-12-27 | USD 114400 - 142500 / year
BILL seeks a highly analytical Senior Analyst to support their GTM Engine by translating data insights into actionable recommendations. The role's differentiator is its focus on building a... read more »
GTM, Analytics, Go, Marketing, BI, Data Analytics, SaaS, SQL, Data Modelling, dbt, Tableau, Looker, Python, R, Modern Data Stack, DWH, Snowflake, Redshift, CDP
promoted

BigQuery Cost Optimization Guide by Masthead Data

The BigQuery Cost Optimization Guide is a valuable resource that offers a deep dive into understanding and managing the complexities of BigQuery costs. It provides practical guidelines and strategies to help you optimize both storage and compute expenses, ensuring you get the most value out of...

Learn More
analyst

Business Analyst Intern @ zscaler

US | 2025-12-26 | USD 35 - 55 / year
Zscaler seeks a Business Analyst Intern to support data collection, analysis, and process design related to sales, marketing, and partner operations. This role's differentiator is direct... read more »
Agile/Scrum, Cloud Computing, Management, CRM, GTM, Marketing
analyst

Head of Revenue Analytics @ gustohq

US | 2025-12-26 | USD 171200 - 235000 / year
Head of Revenue Analytics at Gusto is a senior, cross‑functional data leadership role, owning forecasting, marketing analytics, churn/CLV, and the build-out of self‑serve revenue dashboards. You... read more »
Management, Analytics, Go, GTM, Marketing, R, Data Quality, AI/ML, Funnel, SQL, Tableau, Power BI, SaaS, Data Science
analyst

Payments Performance Data Insights Analyst @ stripe

US | 2025-12-25 | USD 124600 - 187000 / year
Stripe seeks a data professional to develop dashboards, tools, and data pipelines for payment optimization insights. The role offers a unique chance to influence the global payments landscape,... read more »
Analytics, GTM, BI, SQL, Python, Git, DataViz
analyst

Sr. Manager, Technical Programs - VPSN @ verkada

US | 2025-12-25 | USD 155000 - 255000 / year
Verkada’s Sr. Manager – Technical Programs is a rare hybrid: end-to-end technical program ownership plus active channel partner enablement. The job demands strategy, scope, timelines, risk... read more »
Cloud Computing, Management, Analytics, BI, GTM, Computer Science, SaaS, CRM
promoted

O'Reilly: Building AI Agents with Model Context Protocol (MCP)

Design and implement composable agent architectures using MCP. Understand the MCP architecture and how it enables AI applications to access external context. Build MCP servers that expose tools, resources, and prompts to LLMs.

Get Started
analyst

Senior Manager, Pipeline & GTM Strategy and Analytics @ rubrik-inc

US | 2025-12-24 | USD 162800 - 244200 / year
Rubrik presents a Pipeline & GTM Strategy and Analytics Senior Manager role as the data-driven backbone of its go-to-market. You’ll own end-to-end pipeline management across Field Sales, Channel &... read more »
Cloud Computing, Data Management, GTM, Analytics, Agile/Scrum, Big Data, Management, Marketing, KPI, Data Science, SaaS, Tableau, SQL, AI/ML, Data Lake, GenAI
analyst

Business Analytics Manager @ moloco

US | 2025-12-24 | USD 157000 - 220000 / year
Moloco seeks a senior analytics leader to translate ambiguous business questions into structured analyses that inform growth strategies. The role's differentiator lies in direct exposure to... read more »
AI/ML, Data Streaming, Go, GTM, Analytics, Data Science, Marketing, C, Computer Science, SQL, DataViz, Looker, Tableau, Data Quality
analyst

Customer Success, Operations @ bitgo

US | 2025-12-24 | USD 90000 - 120000 / year
BitGo’s Customer Success, Operations Associate sits at the operational spine of a crypto custodian that claims world dominance in independent custody and staking. It’s not a pure technical role,... read more »
Looker, GTM, SaaS, CRM, Google Sheets, SQL, Python, DataViz, Blockchain, KPI