Google Tag Manager (GTM)

tag management, marketing, web analytics
Open jobs

1413

Companies looking for GTM

1335

Back in the day, deploying tracking pixels meant endless developer sprints and a constant fear of breaking something vital. Then came Google Tag Manager, promising a marketer’s utopia – a place where you could sprinkle tracking codes like fairy dust without bothering the engineers. Quite clever, really, though one does wonder if it hasn’t just shifted the burden of complexity from one team to another.

In practice, GTM is a powerful container, yes, but mastering it requires a surprising amount of technical skill. It's become the de facto standard for web analytics implementation, largely because, well, it’s free and integrates seamlessly with the rest of the Google Marketing Platform. Alternatives exist, of course—Adobe Launch, Tealium—but they often come with a hefty price tag. Today, if you’re a serious digital marketer, you’re almost certainly wrestling with variables, triggers, and layers within GTM. The promise of simplicity remains elusive, but it’s undeniably become the least-bad option for managing the ever-growing chaos of digital tracking.

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Jobs (this month)

1413

Companies with Jobs

1335

Jobs in using Google Tag Manager (GTM) for but please no

analyst

Performance Marketing Manager – Talent Acquisition @ sumup

DE | 2025-12-28
SumUp’s newly created Performance Marketing Manager for Talent Acquisition in Berlin is charged with unifying ads, the careers site, and ATS data into an insight-led candidate journey. It promises... read more »
Marketing, Data Analytics, Funnel, Analytics, GTM, Google Analytics
analyst

Head of Product (f/m/d) - Hybrid @ ux-cam

DE | 2025-12-26
UXCam seeks a Head of Product to steer AI-powered analytics, overseeing a small Berlin-based team in a role that emphasizes strategy, cross-functional leadership, and innovation in product... read more »
Analytics, Marketing, Management, AI/ML, GTM
promoted

BigQuery Cost Optimization Guide by Masthead Data

The BigQuery Cost Optimization Guide is a valuable resource that offers a deep dive into understanding and managing the complexities of BigQuery costs. It provides practical guidelines and strategies to help you optimize both storage and compute expenses, ensuring you get the most value out of...

Learn More
analyst

Founding Product Manager - US (m/f/d) @ voize-de

DE | 2025-12-26
Voize seeks a product manager to build its US healthcare product from scratch, focusing on integrating AI to improve frontline nurses' workflow. The role’s differentiator is shaping a zero-to-one... read more »
AI/ML, API, GTM, Management, SaaS, Go, Analytics
analyst

[GLOBAL/INT] [MARKETING] Product Marketing Lead -Global Partnerships @ hellofresh

DE | 2025-12-26
This senior Product Marketing Lead role involves overseeing high-stakes corporate and brand partnership campaigns globally, emphasizing strategic messaging and operational execution. The key... read more »
Management, Marketing, Go, GTM, CRM, Funnel, Analytics
data scientist

Senior Product Manager @ intercom

DE | 2025-12-23
Intercom seeks a Senior Product Manager in Berlin to shape the future of AI-powered customer engagement and the Intercom Customer Service Suite. The role promises ownership of a major product... read more »
AI/ML, R, Data Science, GTM, LLM, API, SaaS
data scientist

Senior Data Scientist - AI Tooling @ intercom

DE | 2025-12-23
Intercom’s RAD role promises end-to-end creation of AI-powered GTM tools, from account research and renewal propensity to auto-generated decks, with Python backends and React frontends. It’s a... read more »
AI/ML, R, Data Science, Analytics, GTM, Data Modelling, Python, React, RAG, SQL, dbt, Airflow