Google Tag Manager (GTM)

tag management, marketing, web analytics
Open jobs

1413

Companies looking for GTM

1335

Back in the day, deploying tracking pixels meant endless developer sprints and a constant fear of breaking something vital. Then came Google Tag Manager, promising a marketer’s utopia – a place where you could sprinkle tracking codes like fairy dust without bothering the engineers. Quite clever, really, though one does wonder if it hasn’t just shifted the burden of complexity from one team to another.

In practice, GTM is a powerful container, yes, but mastering it requires a surprising amount of technical skill. It's become the de facto standard for web analytics implementation, largely because, well, it’s free and integrates seamlessly with the rest of the Google Marketing Platform. Alternatives exist, of course—Adobe Launch, Tealium—but they often come with a hefty price tag. Today, if you’re a serious digital marketer, you’re almost certainly wrestling with variables, triggers, and layers within GTM. The promise of simplicity remains elusive, but it’s undeniably become the least-bad option for managing the ever-growing chaos of digital tracking.

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Jobs (this month)

1413

Companies with Jobs

1335

Jobs in using Google Tag Manager (GTM) for but please no

data engineer

Marketing Manager - Salonized @ treatwell-com

NL | 2025-12-26
Treatwell's Salonized Marketing Manager sits at the intersection of growth analytics and commercial craft. It's a B2B SaaS role that aims to own lead generation, funnel optimization, ARPU growth,... read more »
Management, Marketing, SaaS, Funnel, CRM, Go, GTM, React, Analytics, Hubspot, Google Analytics, Looker
chief

Senior Product Manager - Partnerships @ pleo-company

NL | 2025-12-25 | GBP 85575 - 107500 / year
Pleo seeks a Group Product Manager for Partnerships to lead a strategy that makes the platform indispensable for accountants and bookkeepers, aiming to shift revenue contribution from less than... read more »
Management, Microsoft, Marketing, SaaS, Analytics, GTM
promoted

BigQuery Cost Optimization Guide by Masthead Data

The BigQuery Cost Optimization Guide is a valuable resource that offers a deep dive into understanding and managing the complexities of BigQuery costs. It provides practical guidelines and strategies to help you optimize both storage and compute expenses, ensuring you get the most value out of...

Learn More
analyst

Senior Product Designer (Data Products) @ manychat

NL | 2025-12-24
Manychat seeks a Senior Product Designer to craft its data experiences and insight dashboards, transforming complex datasets into user-friendly interfaces that guide creator growth. The role's... read more »
Marketing, Analytics, DataViz, Data Science, GTM, Dashboard, BI, AI/ML
chief

Product Marketing Manager @ manychat

NL | 2025-12-23
A Product Marketing Manager role focused on user activation and retention within a B2B2C SaaS platform that automates social media conversations. Unique as a product-led growth (PLG) environment... read more »
Marketing, Analytics, GTM, SaaS
analyst

Product Marketing Manager @ housinganywhere

NL | 2025-12-22
Product Marketing Manager in HousingAnywhere's Content team signals real ownership of how the platform is framed to customers, with go-to-market work, messaging, and cross-functional collaboration... read more »
Marketing, CRM, Management, KPI, Go, GTM, BI, SQL, Mixpanel, Tableau, Hubspot, Agile/Scrum