Google Analytics

web analytics, digital analytics, marketing
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1673

Back in the misty days before server logs were considered quaint, someone decided we all needed a better way to spy on our website visitors. Google Analytics emerged, promising to transform raw traffic data into actionable insights – a digital oracle for the marketing masses. It quickly became the industry standard, largely because it was free…and because Google has a knack for winning.

The reality? It’s a remarkably powerful tool, yes, but translating those beautifully rendered charts into actual business value requires a dedicated analyst – or a healthy dose of optimistic interpretation. Alternatives like Adobe Analytics offer more granular control, but at a cost. Today, Google Analytics remains ubiquitous, powering the dashboards of everyone from Fortune 500 companies to cat-blogging hobbyists. Though, with increasing privacy concerns and the rise of cookieless tracking, one wonders if its reign will continue indefinitely.

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chief

Audience and Growth Director @ news-corp-australia

AU | 2025-12-26
The role involves leveraging data storytelling and analytics for audience growth across multiple platforms, emphasizing stakeholder management and content discoverability. A notable differentiator... read more »
Management, Analytics, Marketing, SQL, Google Analytics
chief

Performance Director (SEM & Social) @ havas-media-australia

AU | 2025-12-26
Performance Director at Havas Media Australia wears the agency badge but talks of a Different Village Mode. The role centers on leading SEM and Social teams to craft multi-channel performance... read more »
Management, Marketing, Google Analytics
promoted

O'Reilly Power BI Learning

Master Power BI fast: build basic-to-advanced visuals, apply smart design, use dynamic slicers/filters & new cards, choose the right chart, spotlight key insights, brand and theme reports, and seamlessly publish/share in the Service.

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data scientist

Senior Data Scientist, Analytics (Relo to SF) @ airwallex

AU | 2025-12-26 | USD 150000 - 250000 / year
Airwallex seeks a senior Data Scientist to analyze marketing data, develop reports, and influence strategy through insights. The differentiator is the role’s involvement in building organizational... read more »
Management, AI/ML, Marketing, Data Science, KPI, PhD, Computer Science, Analytics, SQL, Python, R, Data Modelling, Google Analytics
analyst

Account Manager (Media Planning) @ havas-media-australia

AU | 2025-12-25
This role at Havas is a challenging, high-impact position requiring deep engagement with client strategies and media planning. The Account Manager must balance creative direction with operational... read more »
Management, KPI, Google Analytics, Looker Studio, Adobe Analytics, CDP
analyst

Content Strategist @ carecone

AU | 2025-12-23
A Content Strategist role in Sydney requires extensive experience in planning content strategies aligned with digital marketing (including SEO and social media). The position emphasizes... read more »
Marketing, Management, Analytics, Google Analytics
data scientist

SEO/AI Coordinator @ bizcover

AU | 2025-12-23
This role involves analyzing AI-generated data to support BizCover's marketing and content strategy, with a unique focus on AI search behaviour, but lacks specificity about its impact on overall... read more »
Marketing, AI/ML, LLM, Data Analytics, Analytics, Google Analytics
promoted

Masthead Data

Masthead is a data reliability platform built for Google Cloud, focused on detecting anomalies and ensuring smooth data pipeline operations. It offers real-time notifications for data issues and pipeline errors without direct access to your sensitive data.

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analyst

Growth Manager, Social and Search @ cryptocom

AU | 2025-12-23
Growth Marketing Manager at Crypto.com will oversee digital campaigns for various new product lines within the regulated finance and crypto sectors, emphasizing campaign management, optimization,... read more »
Marketing, Management, Google Analytics, KPI, Web3, SaaS, Analytics, Tableau, AI/ML
analyst

Digital Marketing Coordinator @ tate-access-floors

AU | 2025-12-22
Tate APAC seeks a Digital Marketing Coordinator to enhance its digital presence and lead-generation, focusing on projects in data centres and commercial buildings. The role involves analyzing... read more »
Marketing, CRM, Funnel, Analytics, Management, Hubspot, Google Analytics