Google Analytics

web analytics, digital analytics, marketing
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Back in the misty days before server logs were considered quaint, someone decided we all needed a better way to spy on our website visitors. Google Analytics emerged, promising to transform raw traffic data into actionable insights – a digital oracle for the marketing masses. It quickly became the industry standard, largely because it was free…and because Google has a knack for winning.

The reality? It’s a remarkably powerful tool, yes, but translating those beautifully rendered charts into actual business value requires a dedicated analyst – or a healthy dose of optimistic interpretation. Alternatives like Adobe Analytics offer more granular control, but at a cost. Today, Google Analytics remains ubiquitous, powering the dashboards of everyone from Fortune 500 companies to cat-blogging hobbyists. Though, with increasing privacy concerns and the rise of cookieless tracking, one wonders if its reign will continue indefinitely.

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Jobs in using Google Analytics for but please no

data scientist

Senior B2B SEO Specialist (Madrid based) @ fever-up

FR | 2025-12-27
This role is a misrepresentation of what a B2B SEO specialist should be doing. The job description is vague, lacks specific technical details, and promotes a ‘bar-raise’ mentality without clear... read more »
Marketing, LLM, Google Analytics, AI/ML
data scientist

Data Scientist Senior (18) - Freelance @ usecollective

FR | 2025-12-23
This senior Data Scientist role within the Data Science team focuses on analyzing usage data and building predictive models, with the unique challenge of integrating semantic analysis of comments.... read more »
Data Science, Data Lake, AI/ML, Python, SQL, Cloud Computing, GCP, Analytics, Google Analytics, API, Git