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Adobe Analytics: the old-timer of digital marketing, still strutting around like it’s the life of the party. Launched over a decade ago (originally as Omniture), it competes
with Google Analytics 4, but unlike Google, it actually costs something—because why wouldn't you want to pay for data? Its key differentiator? Flexibility and depth, though
good luck using it without a degree in rocket science.

It’s highly customizable, which sounds great until you realize that means endless setup and tinkering. But if you want detailed, enterprise-level insights and can stomach the
learning curve (and Adobe’s support), it’ll pay off. It integrates with Adobe’s Experience Cloud, so it shines for companies neck-deep in the Adobe ecosystem. Just remember:
this is not a tool for the faint of heart—or budget-conscious startups.

Used together with Adobe Analytics

Additional Resources

Adobe Analytics Wikipedia - Adobe Experience Cloud Compare to other web analytics
Jobs (this month)

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Jobs in using Adobe Analytics for but please no

analyst

Analytics & Insights Analyst @ global-technical-talent

US | 2025-12-28 | USD 69 - 93 / hour
Analysts, take note: this Newark-based nine-month contract as Analytics & Insights Analyst sits at the crossroads of data, strategy, and customer experience. Core stack leans SQL, Python, Excel;... read more »
Analytics, Tableau, QuickSight, Data Quality, Data Analytics, SQL, Python, Adobe Analytics, ETL/ELT, DWH, AWS, Redshift, S3, DynamoDB, JavaScript, Git
analyst

Vice President, Business Analysis @ morgan-stanley

US | 2025-12-27 | USD 160000 - 190000 / year
Morgan Stanley seeks a Vice President who will develop innovative banking technology products with a distinct advantage in the market; a potential risk is managing client expectations across... read more »
Management, Agile/Scrum, API, Cloud Computing, Jira, SQL, Tableau, Adobe Analytics, KPI
promoted

O'Reilly: Building AI Agents with Model Context Protocol (MCP)

Design and implement composable agent architectures using MCP. Understand the MCP architecture and how it enables AI applications to access external context. Build MCP servers that expose tools, resources, and prompts to LLMs.

analyst

Manager, Analytics and Performance @ kate-spade-new-york

US | 2025-12-26 | USD 95000 - 110000 / year
Kate Spade’s Manager, Digital Marketing Analytics & Performance Planner sits at the image-to-insight hinge of a DTC brand’s multi‑channel playbook. The role promises traditional analytics... read more »
Marketing, Analytics, DataViz, Data Analytics, Google Analytics, Tableau, AI/ML, Data Management, MMM, KPI, Adobe Analytics, SQL
analyst

Analyst, Marketing Science @ annalect-group

US | 2025-12-24 | USD 49000 - 75000 / year
Annalect, Omnicom’s data and technology arm, seeks an Analyst for Marketing Science to turn massive media datasets into actionable insights. The role is heavy on SQL, R scripting, and Excel, with... read more »
Analytics, Marketing, MMM, SQL, R, Computer Science, Management, Python, JavaScript, DataViz, Qlik, Plotly, SAS, Tableau, Data Management, Google Analytics, Adobe Analytics