Adobe Analytics

web analytics, digital analytics, marketing
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Adobe Analytics: the old-timer of digital marketing, still strutting around like it’s the life of the party. Launched over a decade ago (originally as Omniture), it competes
with Google Analytics 4, but unlike Google, it actually costs something—because why wouldn't you want to pay for data? Its key differentiator? Flexibility and depth, though
good luck using it without a degree in rocket science.

It’s highly customizable, which sounds great until you realize that means endless setup and tinkering. But if you want detailed, enterprise-level insights and can stomach the
learning curve (and Adobe’s support), it’ll pay off. It integrates with Adobe’s Experience Cloud, so it shines for companies neck-deep in the Adobe ecosystem. Just remember:
this is not a tool for the faint of heart—or budget-conscious startups.

Used together with Adobe Analytics

Additional Resources

Adobe Analytics Wikipedia - Adobe Experience Cloud Compare to other web analytics
Jobs (this month)

353

Companies with Jobs

335

Jobs in using Adobe Analytics for but please no

analyst

Digital Analist @ nationale-postcode-loterij

NL | 2025-12-27 | EUR 4500 - 5600 / month
The Digital Analyst role at the Postcode Loterij and VriendenLoterij offers real data breadth across Google Analytics 4, server-side Tag Manager, multi-channel marketing data, and customer... read more »
Google Analytics, Marketing, Analytics, Adobe Analytics, Management, BigQuery, Tableau, Word, AI/ML
analyst

Ecommerce Trade Analyst @ pvh

NL | 2025-12-26
PVH’s Trading Analyst sits at the data-to-decision edge of European e-commerce for Calvin Klein and Tommy Hilfiger, marrying a business sense with a technical backbone. You’ll soak up weekly trade... read more »
Analytics, KPI, Go, Data Quality, Data Engineering, SQL, Tableau, Power BI, Python, R, Adobe Analytics, Google Analytics
promoted

O'Reilly Power BI Learning

Master Power BI fast: build basic-to-advanced visuals, apply smart design, use dynamic slicers/filters & new cards, choose the right chart, spotlight key insights, brand and theme reports, and seamlessly publish/share in the Service.

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other

HBO/WO Meewerkstage Employer Branding @ nn-group

NL | 2025-12-21 | EUR 650 / month
NN Group's employer-branding internship promises real ownership over a living content strategy rather than a dim data corner. You’ll help shape the day-to-day NN Careers content, fill the content... read more »
Adobe Analytics, Marketing